Social Media Marketing – Tips to Set up a Twitter Campaign and
Twitter, used wisely, has real potential as a free marketing tool and a leveller of competition. You don’t have to be an established company with a high page ranking website to get noticed.
One of the beauties of social media as a marketing tool is that it forces best practice from marketers. Case in point is Twitter - if you get too spammy you’ll be unfollowed or blocked. What could be simpler.
Twitter’s power is the potential to be exposed to a like-minded audience and special interest groups (via third party plug-in software like Twellow). You can connect with others who complement your business. It’s more of a networker and a relationship builder than a means to finding lots of customers fast. I heard of someone who got business from a new client but only after the client followed this person’s tweets over a period of time.
The best way to grow a follower base is through consistent and helpful tweets. Too many marketers launch into spam. The only way you’ll gain quality followers is by offering tips and pointers to interesting information and useful tools related to your business. This way you build trust and credibility, and, relevancy. Some Twitter experts say you should tweet no more often than four times a day and be selective when adding your website URL.
One type of spamming which really needs to be avoided is usurping Twitter’s top ten Trending Topics of the day. These are listed on the right-side of your Twitter home page. Some spammers have copy/pasted the list of trending topics into their tweet (like a string of keywords) then added their URL. It’s really a bald-faced attempt at getting into people’s faces. There’s no faster way to lose cred than to tweet keywords that have no relation to your linked content.
Your tweet has to be short and sweet. At first, the limit of 140 characters seems restrictive. But look at it another way, it’s actually a boon in today’s short attention spans and text-aversive audience.
If you are going in, and you’re considering trialling a Twitter campaign, here’s some tips to get you started -
- Think about what you want to achieve with Twitter.
- Decide your Twitter identity and what you want to communicate.
- Create a Twitter profile - use a personal identity representing the business name.
- Pay special attention to the Bio section, its limit is 120 characters so you need to think “keywords”.
- Plan an outline of your Twitter postings based on your keywords or purpose (what you’ll tweet about and when).
- Create a themed list of Twitter postings or just do it ‘on the fly’.
- Choose when and where you’ll add your links to your posts.
- Test first by tweeting for up to 90 days to see what response you get (eg. number of followers per tweet, types of followers).
- Adjust your strategy after watching for increase of click through rate (CTR) to your website.
- Manage who you follow and let followers take care of themselves (at first they’re mostly like seagulls).
- Post articles on quality article submission sites, then tweet about them with a link to the article site.
- Use Google Alerts to stay on top of daily trends so you can find topical things to tweet about.
Using Twitter in this way can take care of the angst around SEO. When you post articles on article submission sites then tweet about them, people can then find you in two ways simultaneously:
- Google search by keyword - and your article will appear high up because blogs, articles and press releases are ranked very well. Whereas your website might only appear on page 3 or 4 of the SERP.
- Your Tweet – Twitterers look for people to follow by entering a subject keyword in the Twitter Search field. They’ll see your tweet in the list and will click the link to the article site then find your website’s URL at the end of the article.
What could be tweeter!
Online Marketing Consultant & Copywriter