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Organising and Presenting Content
Why Content Needs to be Well Organized and Presented
With our hectic pace of life, it’s essential to reduce the amount of written text, especially on screen.
Your audience needs to gain a quick impression of what your information has in store for them.
For this, Information designers use a technique known as chunking information.
A meaningful structure - helps audience readily understand what’s relevant to their needs, and is received with the meaning you intended.
Appealing content – it should have a voice or style that gives the content a vibe of approachable credibility.
An accessible structure - lets audience navigate easily, also making it easier for you to update the content.
Here is the Craigslist home page, it avoids any introductory text as they are well-known in their industry. This actionable information appears as headings, up front, no mucking around.
The subheadings are the choices available under these categories. There needs no further explaining. The Craigslist audience know exactly what they want and how to get it.
Want to find out more?
Do Contact me for your next online marketing project, or if you have a question or comment.
If you want to know why I can help solve sales challenges see About.
Have a look at Services to see how I can help you boost sales and customer retention.
See Samples and Portfolio to check out my examples and copywriting work.
© 2013 Matilda Reich – Infodesign Copywriting™