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  Organising and Presenting Content


   Why Content Needs to be Well Organized and Presented

   With our hectic pace of life, it’s essential to reduce the amount of written text, especially on screen.
   Your audience needs to gain a quick impression of what your information has in store for them.
   For this, Information designers use a technique known as chunking information.

   A meaningful structure - helps audience readily    understand what’s relevant to their needs, and    is received with the meaning you intended.

   Appealing content – it should have a voice or    style that gives the content a vibe of    approachable credibility.

   An accessible structure - lets audience navigate    easily, also making it easier for you to update    the content.

   Here is the Craigslist home page, it avoids any    introductory text as they are well-known in their    industry. This actionable information appears as    headings, up front, no mucking around.

   The subheadings are the choices available under    these categories. There needs no further    explaining. The Craigslist audience know exactly    what they want and how to get it.



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         Do Contact me for your next online marketing project, or if you have a question or comment.
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         See Samples and Portfolio to check out my examples and copywriting work.






© 2013 Matilda Reich – Infodesign Copywriting™