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The Online Marketer

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  • Repeat business

  • Increase sales

  • Improve product appeal


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   Case Studies

     These case studies are initiatives I took to improve the business operations of my employer.

     Case Study 1 - Australian Society of Technical Communicators
     I was volunteer editor of their yearly journal and initiated a member survey to improve the journal’s content      which increased subscriptions.

     Case Study 2 - Cable & Wireless Optus
     As a business process analyst, I worked with stakeholders to improve a cross-divisional business process.

     Case Study 3 - Optus Communications
     As vendor documentation co-ordinator for Australia's second telecommunications carrier, I improved business      efficiency of my role to the extent that I made my own job redundant.


  The following samples are an integrated marketing campaign for a men’s nutritional supplement called
  Mega-man. The marketing pieces are also designed to increase involvement of non-buyers.

     Direct Mail Campaign...
     Sales Letter (long)
     Buckslip and Lift Note
     Product Order Form
     Envelope Teaser

     GOAL: To attract new customers, but for prospects who don't buy now they are encouraged to sign-up to
     the e-letter and join the Mega-man Community. The Sales Letter and Buckslip include a URL to the
     Mega-man website FAQs page. There they’ll see a sign-up box for the Mega-Health e-letter.

     Print Media Campaign...
     Full Page Magazine Ad with Coupon
     Cover Letter series (3 step)

     GOAL: To reach out to the older market who may respond better to print marketing. The Magazine Ad has
     a Coupon the prospect can cut out and post in the snail mail to receive a Free Booklet about good health.
     The Free Booklet is mailed to them with a Cover Letter that invites them to join the Mega-man Community.
     (The Coupon also has a check-box asking if the prospect wants to receive special offers and discounts).

     Landing Page Campaign...
     Lead Gen Advert
     Landing Page

     GOAL: This is also a ‘reaching out’ but targeted to the middle age market – those who use the internet and
     print media (magazines, journals). These print Adverts lead the prospect to a website Landing Page to claim
     the Free Booklet. The Landing Page has a check box if they want to receive the Mega-Health e-letter and
     special offers.

     Email Campaign...
     Email Campaign (3 Step)
     Web Page (mockup) - FAQs

     GOAL: The Email Campaign grooms prospects who arrived at the Landing Page from one of the print Adverts.      They’ve claimed their Free Booklet and have opted to receive the e-letter. They are not yet subscribers
     to the Megaman supplement. The e-letter offers the URL to the FAQs web page of Megaman’s website so
     they can read about the Mega-man supplement.


     Internet Marketing

As Featured On EzineArticles

    Story telling in Marketing – Liven up Your ‘About Us’ Page with Your Story
    Social Media Marketing – Tips to Set up a Twitter Campaign and Avoid Spamming
    Inbound Marketing - How SEO, Linking and Blogging Bring More traffic to Your Website
    How to Sell Without Pitching - Behavioural Targetting, Permission Marketing and Positioning

    Self Help

    Stress Relief - Tips to Use Stress and Anxiety to Your Advantage
    Do You Get Depressed? - Use Personal Power to Undo Depression Symptoms
    Losing Sleep? – Tips on How to Get Back to Sleep for Sleeplessness and Insomnia sufferers

     Want to find out more?

      Do Contact me for your next marketing project, or if you have a question or comment.
      If you want to know why I can help solve sales challenges see About.
      Have a look at Services to see how I can help you boost sales and customer retention.
      See Portfolio to check out my copywriting work.

     Help yourself to a FREE REPORT!

     How to Groom Your B2B Prospects Into Future Clients

     Businesses that offer more informative content, than promotional, are closing      more of their sales.

     What’s inside:

  • What makes selling so difficult today
  • Staying in the loop with your leads and clients
  • Setting up a dialogue with your leads
  • Checklist the quality of your premium content
  • Customer rewards that feed your Content Marketing
  • How to sell Real value

     How to BEAT the Rising Cost of SEO

     Are you one of the 49 percent of businesses that see their "paid search money"      get used up too quickly? You can improve your website ROI by getting more out      of organic SEO.

     What's inside:

  • A keyword strategy that qualifies your visitors so more of them are buyers
  • What’s best practice with smart linking
  • The costliest SEO mistakes and how to avoid them
  • Website and information design factors that make or break a sale.

© 2013 Matilda Reich – Infodesign Copywriting™