These case studies are initiatives I took to improve the business operations of my employer.
Case Study 1 - Australian Society of Technical Communicators
I was volunteer editor of their yearly journal and initiated a member survey to improve the journal’s content which increased subscriptions.
Case Study 2 - Cable & Wireless Optus
As a business process analyst, I worked with stakeholders to improve a cross-divisional business process.
Case Study 3 - Optus Communications
As vendor documentation co-ordinator for Australia's second telecommunications carrier, I improved business efficiency of my role to the extent that I made my own job redundant.
The following samples are an integrated marketing campaign for a men’s nutritional supplement called
Mega-man. The marketing pieces are also designed to increase involvement of non-buyers.
Direct Mail Campaign...
Sales Letter (long)
Buckslip and Lift Note
Product Order Form
GOAL: To attract new customers, but for prospects who don't buy now they are encouraged to sign-up to
the e-letter and join the Mega-man Community. The Sales Letter and Buckslip include a URL to the
Mega-man website FAQs page. There they’ll see a sign-up box for the Mega-Health e-letter.
Print Media Campaign...
Full Page Magazine Ad with Coupon
Cover Letter series (3 step)
GOAL: To reach out to the older market who may respond better to print marketing. The Magazine Ad has
a Coupon the prospect can cut out and post in the snail mail to receive a Free Booklet about good health.
The Free Booklet is mailed to them with a Cover Letter that invites them to join the Mega-man Community.
(The Coupon also has a check-box asking if the prospect wants to receive special offers and discounts).
Landing Page Campaign...
Lead Gen Advert
GOAL: This is also a ‘reaching out’ but targeted to the middle age market – those who use the internet and
print media (magazines, journals). These print Adverts lead the prospect to a website Landing Page to claim
the Free Booklet. The Landing Page has a check box if they want to receive the Mega-Health e-letter and
Email Campaign (3 Step)
Web Page (mockup) - FAQs
GOAL: The Email Campaign grooms prospects who arrived at the Landing Page from one of the print Adverts. They’ve claimed their Free Booklet and have opted to receive the e-letter. They are not yet subscribers
to the Megaman supplement. The e-letter offers the URL to the FAQs web page of Megaman’s website so
they can read about the Mega-man supplement.
Story telling in Marketing – Liven up Your ‘About Us’ Page with Your Story
Social Media Marketing – Tips to Set up a Twitter Campaign and Avoid Spamming
Inbound Marketing - How SEO, Linking and Blogging Bring More traffic to Your Website
How to Sell Without Pitching - Behavioural Targetting, Permission Marketing and Positioning
Stress Relief - Tips to Use Stress and Anxiety to Your Advantage
Do You Get Depressed? - Use Personal Power to Undo Depression Symptoms
Losing Sleep? – Tips on How to Get Back to Sleep for Sleeplessness and Insomnia sufferers
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How to Groom Your B2B Prospects Into Future Clients
Businesses that offer more informative content, than promotional, are closing more of their sales.
- What makes selling so difficult today
- Staying in the loop with your leads and clients
- Setting up a dialogue with your leads
- Checklist the quality of your premium content
- Customer rewards that feed your Content Marketing
- How to sell Real value
How to BEAT the Rising Cost of SEO
Are you one of the 49 percent of businesses that see their "paid search money" get used up
too quickly? You can improve your website ROI by getting more out of organic SEO.
- A keyword strategy that qualifies your visitors so more of them are buyers
- What’s best practice with smart linking
- The costliest SEO mistakes and how to avoid them
- Website and information design factors that make or break a sale.
© 2013 Matilda Reich – Infodesign Copywriting™